Willow Health
Advancing Access to Mental Health Support: A Campaign to Inspire Clinician Action
| Product | Willow Behavioral Health operates a virtual crisis clinic focused on providing personalized, evidence-based care for adults experiencing behavioral health crises. Their mission is to help people in crisis build better lives by increasing access to intensive mental health support. |
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| Objective | Engage three key clinician cohorts to drive patient referrals to Willow, positioning the service as a trusted, practical solution to their daily challenges. The goal is to increase patient volume and keep Willow top of mind for future referrals. |
| Impact |
The 9-part responsive email campaign was designed and built in Customer.io to engage clinicians and encourage referrals for Willow Health. The series, with copywriting by Jana K. Hoffman, incorporated brand-aligned visuals and empathy-centered imagery to support the sensitive nature of mental health. The campaign has achieved high open and click-through rates, indicating strong engagement and effectively maintaining a presence in clinicians’ inboxes.
Desktop & Mobile Design
Customer.io Platform
Email Marketing
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