Visual brand identity, visuals, and responsive website design
Custom illustrations
Visual brand identity, logo mark, and brand system with guidelines
Rising Tide Insurance
Powering a Paradigm Shift in Insurance
| Product | Rising Tide Insurance is a consolidated insurance organization built on modern technology, data, and automation. Their platform connects businesses with the highest-performing insurance professionals, products and services. Personalized recommendations, digital collaboration workflows, and enriched data equip their team to perform at the highest levels possible. |
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| Objective | Rising Tide Insurance needed a distinctive visual identity and website experience to establish credibility, position themselves as a compelling referral partner, and communicate what sets them apart. The visual system needed to be grounded in the core philosophy behind the company name: a rising tide lifts all boats. |
| Impact |
The resulting brand identity, logo, and website translates Rising Tide Insurance’s founding philosophy into a cohesive, scalable system that establishes its credibility and value as a referral partner. Through a balance of warmth and modernity, the visual identity conveys Rising Tide’s commitment to trusted relationships and its technology-driven approach to service. The visual brand system positioned the company for a confident market entry while supporting long-term growth. A flexible visual framework, custom iconography, illustrations, and modular website components allow for consistency across every touchpoint. Digital brand guidelines and assets equip the team to maintain a unified presence as new materials, services, and initiatives are introduced. Creative Direction
Brand Identity
Logo
Visual Design
Illustration
Iconography
Responsive Website Design
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