Hydro Boost Makeup
ALEXA WRIGHT worked with Deep Focus and Neutrogena to create this vibrant pop art-inspired campaign for their Hydro Boost Makeup Line. Google provided their expertise on best practices to produce a series of effective and eye-catching assets, which included bumpers and paid content for Neutrogena’s social channels. The visual direction was used to bring a cohesive look to video content created and provided to Neutrogena by influencers Stephanie Ledda and Jessica Vu. The colorful style highlights the variety of shades in the line.
Creative Direction, Art Direction, Music Selection, Design, Storyboarding