How to Purify

Deep Focus teamed up with Neutrogena to create a tutorial for using its new Deep Clean Purifying Cleanser and Clay Mask, a unique two-in-one product. The video features Jasmine Brown, model and YouTube extraordinaire with a following of over 1.7 million. ALEXA WRIGHT worked with Jana Hoffman to conceptualize this in-studio production approach and develop a structure for the video. Alexa created storyboards for the concept and designed the graphic elements to guide video and motion graphics editors. Carefully selected props, music, and sound effects add magic to the Deep Clean Purifying world.

Associate Creative Director, Art Direction, Prop Styling, Concept, Storyboarding